Back 2 Basics, ABSOLUT
 
Absolut Vodka returns to its legendary design innovation. In a vodka world that tries way too hard to be cool, aka Belvedere’s bourgeois hipster advertising campaign by Terry Richardson/Berlin Cameron and even TBWA’s surreal campaign ”Absolut World,” it’s refreshing that something as fundamental as hot packaging makes a serious comeback for Absolut.
The 1-liter Absolut Disco limited edition gift pack is built of exactly 1,000 reflecting prisms formed in the classic bottle shape. The Absolut Disco is a clamshell skin that opens to reveal a bottle of vodka inside. Empty the package and use as a mirror ball by hanging it from its loop.
The concept of Absolut Disco was led by the Stockholm agency Family Business.
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