Kevin Kim »
22 July 2009 »
In Insights & Theories, Philanthropy »
Here’s a thought. I call it Instant Goodification. It’s simple. The landscape of socio-economic responsbility is a changing. People are tired of mere symbols of participation (like the livestrong bracelets, red/pink ribbons, or product(red) swag). We expect more. We want real-time impact and real connections (like Kiva, charity:water’s Google Earth proof program of water wells or Oprah’s Katrina Home Registry – where you don’t just donate money, but buy folks personal items like toasters and picture frames).
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