Here’s the most endearing story from the New York Times…
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My friends and I wanted to do something more of our lives and leverage our professional experiences for a larger purpose – So we’re aiming to launch a philanthropic nightlife brand called *Drink Responsibly Presents. *DRP is a simple charity model. But it cannot be possible without the patronage of brands who value our mission to elevate going out into doing good.
We believe this is a unique cause marketing, sampling opportunity for brands to reach a more conscientious 20-something. Please take a look at our proposal for your consideration and support. Click on the images below for a larger view, or email me for the proposal.
All the best. Kevin.
Annika Sundvik is a true Lower Lower East Side vanguard, opening Good World Bar and Grill back in 1999. Annika’s background as a photographer is telling as she’s created a place where public and private come together. From wood worn floors to rusted tin ceilings, the spatial environment seems to draw patrons into frame as people get closer to their tables and the conversations at hand. A menu of beers, swedish meatballs, burgers to die for and pickled and salted treats await you.
Good World Bar and Grill :: 212.925.9975 :: 3 Orchard Street, below Canal NOW CLOSED
]]>Bacaro:: 212.941.5060 :: 136 Division Street, between Ludlow and Orchard at the very south end of these streets
Local favorite, Barrio Chino, sits in the heart of the Lower Lower East Side. Its name (which means Chinese hood) is inspired by the neighborhood known for its immigrant heritage - where today Chinese, Latino and hipster cultures meet.
The communal interior is accented by chinoiserie decor of paper lanterns and dynastic portraiture. The menu is authentic Mexican with over 50 varieties of agave tequila meant for sipping, antojitos appetizers of tacos and one of the best guacamoles in town.
Barrio Chino :: 212.228.6710 :: 253 Broome Street, between Ludlow and Orchard
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Absolut Vodka returns to its legendary design innovation. In a vodka world that tries way too hard to be cool, aka Belvedere’s bourgeois hipster advertising campaign by Terry Richardson/Berlin Cameron and even TBWA’s surreal campaign ”Absolut World,” it’s refreshing that something as fundamental as hot packaging makes a serious comeback for Absolut.
The 1-liter Absolut Disco limited edition gift pack is built of exactly 1,000 reflecting prisms formed in the classic bottle shape. The Absolut Disco is a clamshell skin that opens to reveal a bottle of vodka inside. Empty the package and use as a mirror ball by hanging it from its loop.
The concept of Absolut Disco was led by the Stockholm agency Family Business.
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Justice comes in all forms… even frozen yogurt. Pinkberry may have reached The Hills on MTV, but the campaign against its fake yogurt, NOgurt, is on. The “Live & Active Cultures” seal from the National Yogurt Association guarantees a frozen yogurt to contain at least 10 million cultures per gram at the time of manufacture. Pinkberry does not have such a seal.
If authenticity is so important then where did the tart frozen yogurt craze all begin… South Korea’s Red Mango first introduced its seal-approved yogurt in 2002. 130 Korean stores later, Red Mango just launched in Los Angeles, Salt Lake City, Las Vegas and New York. 20 US locations are slated by 2008.
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